Having spent the better part of my working life in advertising and marketing, I have over the years jotted down the odd thought and finally compiled and published them into a book with the original title of ‘Survival Marketing’ as it summed up my career in many ways!
The book is available to the discerning reader for the paltry sum of AUS$19.95 plus postage and handling.
I like the symbolism of the lighthouse on the cover, providing guidance and illumination for those in peril on the treacherous seas of big business. I also like the fact that the lighthouse illustration is one of my prints!
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